We always loved the cartoon and animation while growing up as kids. We used to spend hours watching cartoon forgetting about studies and everything else. Many of the cartoons had a deep impact on us. Most of us still remember the famous cartoon characters such as Tom and Jerry or Pokémon and many more.
The animated videos are so very powerful especially for smaller business fighting for the survival in today’s competitive atmosphere Your marketing campaign animated videos are so very helpful especially the one with a message to boost brand awareness. It could make your brand more popular among the customers. It allows you to spread the story of your brand through a memorable and trusted platform. The best part of it that you can communicate the story in just few moments.
Here are some of the benefits and reasons why smaller businesses should move towards videos and animation marketing promotions:
It allows your brand to make a deep and lasting impact:
Using a creative form for marketing and promoting the business and brands have its advantage of leaving a meaningful and remarkable impact on the present and probable customers. The brands can spread a further awareness of their purpose, values and intentions by providing the customer a clear understanding about their business, what are they all about and how they can provide help to the customer.
Like the ABC one business which use the animated advertisement to the good effect. The brand is known for its Christmas adverts most of them are animated. The impact of this is now people relate this brand with Christmas. The ads are popular for the story, and different kind of animation. This method of branding has changed the overview of the brand and what is important is people remember it.
Easy to understand:
If a product which is very complex to make it explain through text form could be difficult for the brands. It all depends on how the content is written and how technical it is; the customer might connect and engage with it or maybe them not. The image form doesn’t bring excitement as the animated video brings.
Animation is the best way to dispense the technical and difficult plan or message through a short story.
Animation increases the conversion ratio:
when someone watches the video on a website, they might probably spend more time on that website than switching to any other website. More ever 64% of the users more probably complete an action; it could be in the form of filling a contact form or making a purchase after watching the video.
Brands which use animation to describe the advantage of their product to the customer, the customer more likely will watch the complete video and then read the content on the website. It allows you to convey your message in an engaging way.
It is entertaining and enjoyable:
Like the animated children movies and cartoon grabs the attention by the creativity and entertainment. Promotion idea to attract the customer using the same techniques is also a great idea. Animation has always been a form of entertainment and also good to be used as a marketing tool. Customers might pay attention to animation rather to traditional ads.